Managing your supply chain can improve bottom-line performance.
As part of P&G's Consumer Driven Supply Network (CDSN), Harrison says this kind of thinking is a major cultural transformation at P&G. The company uses the supply chain management technique to manage several brands, including Folgers Coffee, Pringles Potato Crisps, Torengos tortilla chips, Millstone Arabica bean coffees and Eukanuba and Iams for dogs.