Some proactive food manufacturers are taking advantage of label POD. “To include a new line of chocolate covered confections in the Christmas catalog, we had to expedite label completion,” says Brian Jefferson, chairman of Sanders Candy, a ClintonTownship, MI-based maker of fine chocolate, candy and dessert toppings since 1875, and a division of Morley Brands LLC. “With digital POD, American Label & Tag completed the labels for our line within two weeks for catalog inclusion.”
The quick turnaround and short production runs possible with label POD also helps Sanders Candy take advantage of niche market opportunities it would otherwise miss.