Produce supply chain solutions require networks of traceability providers, growers and label converters
Whether it’s a single watermelon or a clamshell of strawberries, traceability solutions in the produce industry are all built on a simple foundation: a carefully designed label that gives each item, or each package, a unique identification number or code.
Armed with this ID, growers and packers can track an individual item back to its source in the event of food safety issues or recall. In addition, consumers will also be able to trace the source and distribution of their produce purchase on their iPhone or the Web. One private, industry-traceability solution provider is HarvestMark. But for it to be effective, it must rely on a network of partnerships with both growers and label converters.