McDonald’s is making a play to win back its customers after a rough 2013 when same-store sales decreased by .2 percent, winter weather disrupted sales, and some new menu items flopped. February same-store sales were even worse, with CFO Pete Bensen reporting a decrease of 1.4 percent “amid challenging industry dynamics and severe winter weather.”
During a conference with investors, Bensen said McDonald’s will “refocus the core” in 2014 by placing emphasis on tried-and-true favorites like the Big Mac, Chicken McNuggets and the Quarter Pounder.