With many consumers monitoring their diets, it’s no surprise words like “antioxidant” and “whole grain” attract the eyes of consumers. But a new study from the University of Houston suggests these words mislead consumers into a false understanding of a product’s health benefits.
Temple Northup, university professor and principal investigator of the study titled “Truth, Lies, and Packaging: How Food Marketing Creates a False Sense of Health,” said the information presented on a product’s nutrition facts panel could be contributing to the obesity problem in the US.