In what would likely be one of the toughest tests for the industry, the city of Berkeley, CA has authorized a soda tax to be put on the ballot in November.
The city’s council voted unanimously last week to add the measure to the ballot. The proposed measure in Berkeley is a one-cent-per-ounce general tax that would apply to beverages such as sodas, sports drinks, energy drinks, sweetened iced teas and syrups used to make fountain drinks