The results are in, and fresh foods are here to stay, according to the NPD Group, a global information company that projects fresh foods will be more of a factor in healthful convenience snacking in the coming years.
According to NPD, from 2003 and 2013, the consumption of fresh foods (including fruits, vegetables, meat, poultry, fish and eggs) grew by 20 percent to over 100 billion products. Researchers say the younger generations are driving this trend, specifically Generation Z (ages 0-23) and the Millennials (ages 24-37).