Canadian government representatives joined Canada Beef Chair Jack Hextall and President Rob Meijer to announce the opening of the Canadian Beef Centre of Excellence Monday.
According to Canada Beef Inc., this facility will provide space and resources to help the industry promote new beef products, training and education focused around the technical advantages of Canadian beef, while creating an emotional affinity for the product and the Canadian beef industry. The center includes a full commercial kitchen, meat case, classroom, dining facilities and broadcast capabilities.