In order to bring more focus on customers to keep up with changing demands and increase company accountability, McDonald’s announced the initial steps of a turnaround plan that includes a worldwide business restructuring and financial updates.
"Today we are announcing the initial steps to reset and turn around our business,” said Steve Easterbrook, company president and CEO. "As we look to shape McDonald's future as a modern, progressive burger company, our priorities are threefold - driving operational growth, returning excitement to our brand and unlocking financial value."