As the recent trend among food companies to strip themselves of additives and excess ingredients under consumer pressure, Taco Bell has become the latest company to pledge a commitment to offering more options with simpler ingredients and fewer additives.
“People haven’t slowed down, and more than ever want quality and convenience,” said Brian Niccol, Taco Bell CEO. “They are seeking more information and a variety of options they can customize to meet their lifestyle, without giving up the flavors they love or the innovative food they expect at Taco Bell. They’re also telling us less is (more) when it comes to ingredients, so we’re simplifying with natural alternatives and staying true to who we are and what makes us unique.”