The Food Marketing Institute (FMI) and Market6 have announced the Collaboration 2.0 project, an initiative to help growers and manufacturers improve how they work together when it comes to the shared goals of growing sales, profits, customer satisfaction and loyalty.
According to FMI, the goal of the project is to help grocers and suppliers bring more customer-focused decision-making into categories and stores around processes including supply chain execution, inventory optimization, execution of promotions and introduction of new items.