While the US just celebrated National Ice Cream Day this past Sunday, the country is no longer the biggest market when it comes to the frozen dessert. According to researchers at Mintel, China has overtaken the US as the world’s biggest ice cream market for the first time.
Between 2008 and 2014, researchers say the total market value for ice cream sales in China nearly doubled, soaring by 90 percent to reach $11.4 billion. The US market grew at a much slower rate, climbing15 percent over the same period to reach $11.2 billion.