The Kellogg Company said in its recent quarterly report that sales of its US Morning Foods segment posted a decline of 2.3 percent, though the company is optimistic about current trends in the cereal business.
The 109-year-old manufacturer of bands such as Frosted Flakes, Rice Krispies and Fruit Loops told Reuters Tuesday the company set a goal to eliminate artificial colors and flavors from its cereal and bars by the end of 2018.