In an effort to keep food safety on the minds of consumers, USDA and the Ad Council have joined 20th Century FOX to launch a series of PSAs featuring Alvin and the Chipmunks to target children and their families and educate them about good food safety practices.
The PSAs use footage from the upcoming film Alvin & the Chipmunks: The Road Chip to introduce viewers to four steps to food safety: clean, separate, cook and chill.