After returning products to select markets in August, Blue Bell Creameries announced it has started phase two of its plan to reintroduce its ice cream into 15 states. On Monday, the company began making deliveries to stores located in the Dallas, Fort Worth and Waco, TX areas as well as Tulsa and Oklahoma City, OK for the first time since this past spring after a Listeria contamination at company plants forced a nationwide recall.
“In preparation for phase two, we have spent the past several weeks building our inventory,” says Ricky Dickson, vice president of sales and marketing for Blue Bell. “But, it will take time to reach every account in these areas. We are working as quickly as we can to get product in stores and will be refilling shelves as needed.”