Trade Kings, an African beverage manufacturer based in Zambia, wanted to resume the production of “maheu,” a drink made from maize. Having produced and marketed maheu until 2008, Trade Kings knew the traditional processing methods for hydrating maize flour, but it wanted to employ new technologies to reduce operating costs and improve product quality.

“Our company was seriously considering re-entering the market, but we needed to do this with a product and process that were superior to those of our competitors, as well as being cost effective in this very demanding marketplace,” says Winani Chiwowa, manufacturing director for Trade Kings.