This week, Chobani filed legal action against Dannon, seeking a declaration from the court that the advertising for its Chobani Simply 100 Greek Yogurt products is not false, misleading, disparaging or deceptive and that claims its yogurt contains less sugar than regular yogurt are not false or misleading.
Chobani launched its Chobani Simply 100 Greek Yogurt campaign on Jan. 6, 2016, touting its new line of yogurts that feature no artificial sweeteners and preservatives while highlighting some of these ingredients are used in Dannon and Yoplait yogurt.