Six popular candy companies have agreed to not advertise directly to children under the age of 12, according to the Council of Better Business Bureaus (CBBB) which made the announcement in partnership with the National Confectioners Association.
The companies—Ferrara Candy Company, Ghirardelli Chocolate Company, Jelly Belly Candy Company, Just Born Quality Confections, the Promotion in Motion Companies, Inc. and R.M. Palmer Company—say they will not engage in confectionery advertising that is primarily directed to children under age 12 or advertise their candy in school to children from pre-kindergarten through sixth grade. They join six other confectionery companies—American Licorice Company, Ferrero USA, The Hershey Company, Mars, Incorporated, Mondelez International, and Nestlé—that do not advertise directly to children.