A California jury ruled in favor of The Coca-Cola Co. last week regarding a false-advertising lawsuit brought on by POM Wonderful LLC. The suit alleged Coke had misled consumers in the labeling of one of its Minute Maid juice drinks.
POM, which filed the case in 2008, sought approximately $78 million in damages, alleging the labeling, marketing and advertising of Coca-Cola’s pomegranate and blueberry juice misled consumers and caused unfair competition. Coke argued it had followed the law and was in full compliance with the Federal Food, Drug and Cosmetic Act (FDCA).