Partnering with Quality Assurance International, Kashi launched a new initiative aimed at boosting the acreage of organic farmland to make organic foods more accessible for American consumers. Dubbed “Certified Transitional,” the program features products containing ingredients sourced from farms currently in the process of transforming their land from conventional to organic.
Consumer interest in organic products has steadily risen in recent years, growing by double-digits every year since the 1990s according to USDA. But organic acreage hasn’t kept up the pace, with only an estimated once percent of farmland dedicated to organic crops.