Eleven food and beverage companies were named winners in Nielsen’s 2016 Breakthrough Innovation Awards honoring consumer packaged goods manufacturers whose product innovations find ways to improve consumers’ daily routines of eating, cleaning and grooming.
“Celebration of innovation should not be limited to just the technology space,” says Rob Wengel, principal at The Cambridge Group, leader of strategic innovation at Nielsen and co-author of the U.S. Breakthrough Innovation Report. “Consumer goods innovations bring improvements to our essential day-to-day experiences and rituals, from the time we wake up to the time we go to sleep.”