The Campbell Soup Company continues to be a bit of a rebel in the food industry, stirring the pot in recent months by being one of the first companies to back GMO labeling and advocating the removal of BPA from its can linings. To continue this strategy, unlock its purpose and forge future growth, Campbell President and CEO Denise Morrison outlines four strategic imperatives to strengthen business:
“Over the last five years, we’ve taken a number of bold steps to reposition the company for not just profitable, but sustainable growth,” Morrison says. “Our progress has been methodical. We’ve improved our company and shifted our center of gravity. But we have higher aspirations for the food we make, the role we play in people’s lives and improving our growth trajectory. That’s why it’s necessary to continue to relentlessly improve ourselves, our food, our business and our culture to further differentiate Campbell and to forge a meaningful and lasting place in the lives of new generations of consumers.”