PepsiCo’s new line of craft soda, dubbed Stubborn Sodas, hit shelves nationwide this week as the company looks to capitalize on the craft trend and win over today’s generation of consumers in a slumping soda market.
The new brand focuses on unexpected flavor combinations like Black Cherry with Tarragon, Orange Hibiscus, Agave Vanilla Cream Soda, Classic Root Beer and Lemon Berry Acai. Cutting down the calories in regular soda, each 12 oz. glass bottle of Stubborn Soda contains 90 to 100 calories and is made with fair trade certified cane sugar and stevia — ingredients the company hopes will help consumers view the brand as a healthier alternative to other beverages. The sodas are made with natural flavors and without high fructose corn syrup, artificial sweeteners, and azo dyes.