An Italian chocolate maker is making its mark on popular American candy brands that it purchased from a Swiss company. The change starts with the iconic Butterfinger, which has a bold, re-engineered wrapper and new recipe.

Ferrero, which sells Nutella and Kinder, has been collecting U.S. candy brands: Fannie May and Harry London chocolates; Ferrara Candy Company with Lemonhead, Brach’s and Super Bubble gum; and Switzerland-based Nestlé’s American confection business, including Crunch, BabyRuth and Nerds. The former Nestlé products have been incorporated into Ferrara.