Fueled by brands like Impossible Foods and Beyond Meat products, the meteoric rise of plant-based meat made 2019 the year it reached mainstream awareness. Forty percent of Americans gave it a try, and 60% of them are likely to keep eating it (Gallup). The U.S. plant-based meat industry is projected to hit $4.15 billion by 2026, according to Global Market Insights.
For shoppers encountering plant-based meats alongside their animal-based counterparts, the side-by-side placement of the products offers a powerful invitation for comparison and trial. As the plant-based meat category continues to grow, brands must understand that packaging is an important factor in keeping people coming back for more. Choosing flexible packaging can help align products with consumer preferences and brand initiatives.