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Todd Meussling is the Fresh-Lock senior manager, market development. The Fresh-Lock brand is the market leader in press-to-close zipper and track & slider reclosable solutions for flexible packaging. Fresh-Lock products are designed and produced by Presto Products, a business of Reynolds Consumer Products.
As the plant-based meat category continues to grow, brands must understand that packaging is an important factor in keeping people coming back for more. Choosing flexible packaging can help align products with consumer preferences and brand initiatives.