Bidfood UAE, a multi-channel foodservice provider of international F&B brands and part of the Bidcorp Group, was appointed as the official distributor of ImpossibleTM Burger across the country’s foodservice channel. The products rollout kicks off with eight restaurant launch partners on board as part of Bidfood UAE’s extensive distribution network.
The plant-based alternatives market in the Middle East and Africa has been valued at $240.96 million in 2020 and projects a growth of 6.01% during 2021 to 2026, according to a Mordor Intelligence report. Bidfood reports this launch marks Impossible Foods’ debut in the GCC foodservice market and supports Bidfood’s strategy of developing one of its core categories, plant-based solutions, while providing sustainable options to the foodservice industry.