US appetite for protein tops in the world

Products with high protein claim a fast growing category

US appetite for protein tops in the world

High protein foods are one of the most sought after nutritional choices among American consumers, according to new research from Mintel. Introductions of new foods and beverages making a high protein claim are three times higher than anywhere else in the world, accounting for 19 percent of global launches in 2012. India and the UK followed with nine and seven percent, respectively. The products come in a variety of categories but snack foods accounted for 20 percent of new product launches in 2012, followed by meal replacements and other fortified drinks (17 percent) and yogurts (15 percent). The research indicates that demand for high protein products has risen most sharply among consumers who are avoiding animal sources of protein. US products launched with a high protein and vegan claim have increased 54 percent in the last five years. For more information, visit Mintel.com.

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Shane O’Halloran joined Food Engineering in November of 2012 as Digital/Online Editor. He graduated from Oberlin College in 2010, and worked as a copy editor and contributor to BleacherReport.com and ShesGameSports.com. He has also written feature articles on a freelance basis for publications in the western suburbs of Philadelphia. His areas of expertise include social media campaigns and website management. Shane produces daily news updates for www.foodengineeringmag.com and Food Engineering’s social media sites. In addition, Shane writes news articles for FE’s TechFlash e-newsletter and Food Engineering’s People and Industry section.

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