Columns

Paperboard-based wine packs gain edge over glass

January 1, 2007
/ Print / Reprints /
ShareMore
/ Text Size+


As consumers warm up to the idea of wine sold in single-serve paperboard-based cartons, the packages are appearing on more store shelves. Oakville, CA-based winery Three Thieves is the latest to package its premium wine in “wine cubes” which are easy to open and consume. The company’s Bandit brand is now available in a four-pack of single-serve 250-ml Tetra Prisma aseptic packages from Tetra Pak, Vernon Hills, IL.

The Tetra Prisma container is composed of paper, aluminum foil and polyethylene, which together ensure freshness and great taste, says Tetra Pak. According to the company, the four-pack of 250-ml cartons equals 1 liter of wine, 33 percent more wine than is offered in a standard wine bottle.

The Tetra Prisma single-serve package also features an easy-open pull-tab, making it easy for consumers to open and drink directly from the carton or pour into a wine glass. In addition, unlike glass bottles, the portable, shatterproof container requires no corkscrew.

According to Three Thieves co-founder Charles Bieler, the Tetra Prisma package gives his product an edge in the competitive alcoholic beverage market by providing more ways for consumers to enjoy its wine. “The wine industry is constantly chasing new users and new opportunities for wine to be consumed,” says Bieler. "This package makes it convenient for people to consume great wine just about anywhere, making it even more competitive with beer and other alcoholic beverages."

The Three Thieves Bandit brand Cabernet and Pinot Grigio are currently available in 250-ml, four-pack Tetra Prisma packages for less than $10 per four-pack in select locations throughout the US.

For more information:

Debbie Dawson,
Tetra Pak Inc.,
940-565-8837,
debbie.dawson@tetrapak.com

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

Recent Articles by Kathryn Martin, Contributing Editor

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Plant of the Year 2014

Blue Diamond Growers was chosen as Food Engineering's 2014 Plant of the Year. The Sacramento-based company is the world’s largest producer of almonds and almond ingredients.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

FSMA Audit

What is the is most important step you have taken to become ready for a FSMA audit?
View Results Poll Archive

Food Engineering

FE September 2014

2014 September

The September 2014 issue of Food Engineering explores how lean manufacturing, quality improvements and increased automation helps processors meet rapidly changing demands. Also, read how robotics, advanced machine controls, software and OEE are just a few of the tools that can boost productivity on packaging lines.

Table Of Contents Subscribe

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +