A recent survey from FPM&SA (Arlington, VA) on Internet use received a 40 percent response and some very interesting figures. While only 4.5 percent currently use the Internet for e-commerce, 51 percent expect to be conducting e-commerce within three years. 54 percent foresee half their sales will be via Internet within 10 years.

The top five content features on Internet sites are:

• General information
• Specific product information
• E-mail links
• Catalog of products
• Information request forms.