"The pouch is environmentally friendly," insists COO Craig Binks. "It requires 75 percent less energy to produce and 95 percent less land fill compared to a PET bottle." The pouch's multi-layer structure includes PET, biaxially-oriented nylon and a coextruded, proprietary inner layer to safeguard the product from any off tastes from the plastic.
Water is a scarce and valuable commodity in Utah, and Wasatch managers hope the purity of their product and the distinctive, 16-oz. pouch from Ampac Flexibles-Converted Products will justify a premium price from a national audience. Since production began two years ago, it has been sold as 21 IceWater, Park City IceWater and now Wasatch, though distribution remains limited to the mountain states.
For more information:
Lisa Fey, Ampac Packaging, 513-551-1209, email@example.com