This PEF pilot line is installed at Food & Biobased Research, Wageningen UR in Holland (PEF unit is circled). FDA approved this process as a safe alternative to fresh juice in the 1980s under FDA Juice HACCP-66 FR6137. The Hoogesteger project was an award nominee at the 2012 Food Valley Awards, which were held in Arnhem, the Netherlands in October.

Hoogesteger BV of Zwanenburg, the Netherlands, has been selling unpasteurized freshly squeezed juices under its own brand and to private label operators for several years. The juices, whose appeal is their close taste to truly fresh juices, are produced and distributed cold under rigorous hygienic standards. The juices have a shelf life of one week, which until recently, has considerably limited their market reach outside Holland.