In light of the recent discussion about excess, dangerous and unreported caffeine levels in energy drinks and other products, Steaz, an organic/all-natural energy drink supplier, challenged its competitors to put caffeine levels on their labels to help consumers make informed choices about the products they buy. In fact, many other countries require the labeling of caffeine content on energy drinks and other beverages.
“There is a broad range of caffeine levels and sources in everything caffeinated, from chocolate to coffee to energy beverages,” says Steaz Co-founder Steven Kessler. “We promote natural sources of caffeine and nutrition and ask consumers to educate themselves about what they are drinking. Steaz encourages all beverage manufacturers to make it easy for them to do so with open and accurate product labeling.”