Shelf-stable drinking yogurt has exploded in China since its debut in 2010, growing at a rate that has it accounting for 13 percent of the country’s total yogurt category in 2014. By the end of 2017, total sales are expected to reach $5.6 billion. According to Tetra Pak, these factors indicate the category has significant untapped global potential.
In the US, and many other countries, consumers are forgoing traditional meals and opting for quick snacks and treats that better fit their on-the-go lifestyles. The success of drinkable yogurt in China has been driven by convenience, taste and nutritional benefits—all achieved without the need for refrigeration. It’s these strengths that catch the attention of the modern consumer, according to Tetra Pak.