If you can’t beat them, join them. At least, that is what Unilever—parent company of Hellman’s mayonnaise—hopes to accomplish with the launch of its new eggless, vegan sandwich spread.
Unilever sued Hampton Creek over the labeling of its vegan spread “Just Mayo” in November of 2014 claiming unfair competition, arguing the Hampton Creek product was misleading to consumers since it didn’t meet the definition of mayonnaise. The lawsuit was later dropped after backlash.