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Campbell Soup to invest in Chef'd

Campbell Soup Company will invest $10 million in Chef’d, an online meal store. Campbell’s says the strategic partnership will help its e-commerce efforts.

This investment will make Campbell the largest investor in Chef’d’s and will allow the company to have a seat on its board of directors. Chef’d will help with infrastructure and distribution of meal solutions through the Campbell’s Kitchen site. Additionally, Campbell will benefit from Chef’d’s insights on e-commerce business models, access to data analytics and insights on shopper behaviors. As part of a three-year agreement, the two companies will also test various capabilities around product innovation.

KEYWORDS: food and beverage companies investments

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Debra Schug was Editor-in-Chief of Food Engineering. She began her media career over a decade ago writing and producing broadcast news for both television and radio at the local and national level. She spent many years as the managing editor for two trade magazines in the oil industry and the research editor for an annual petroleum report. She has a master’s degree in journalism and mass communication from Iowa State University.