Campbell Soup Company will invest $10 million in Chef’d, an online meal store. Campbell’s says the strategic partnership will help its e-commerce efforts.
This investment will make Campbell the largest investor in Chef’d’s and will allow the company to have a seat on its board of directors. Chef’d will help with infrastructure and distribution of meal solutions through the Campbell’s Kitchen site. Additionally, Campbell will benefit from Chef’d’s insights on e-commerce business models, access to data analytics and insights on shopper behaviors. As part of a three-year agreement, the two companies will also test various capabilities around product innovation.