Südzucker, Europe's leading sugar company, has partnered with DouxMatok to reduce sugar content in food products without affecting taste.

DouxMatok sugar can reduce up to 40 percent of sugar content in food products by loading sugar molecules on a mineral carrier, which results in more efficient delivery and an enhanced sweetness perception. The company has executed a memorandum of understanding with Südzucker to set up production, joint marketing and sales of DouxMatok sugar to European customers.

The companies expect to offer the sugar to European food brands for use in a number of categories, including chocolate, spreads, snack bars, biscuits, baked goods and candies. The first deliveries of sugar are expected in the second half of 2019.

“We see this cooperation as a vote of confidence by the best of the sugar industry in Europe in launching the first sugar-based targeted delivery technology,” said Eran Baniel, CEO and Co-Founder, DouxMatok. “Our vision at DouxMatok is to pioneer targeted delivery of flavor and food ingredients, such as sugars, enabling consumers to enjoy the exact same tastes they know and love, with a better and healthier nutritional profile. We feel fortunate to have Südzucker as our European partner in launching our first products and bringing together our vision to life.”