Martin’s Famous Pastry Shoppe Inc. finds the summer season really good for business—except mostly manual practices in the warehouse put a real crimp on the way the company would really like to handle the distribution side of its supply chain.
Using completely manual processes for order picking and fulfillment would take considerable time so operations had to compensate in the planning and preparation of loads by spending hours in advance of dispatch. This created real problems when last-minute changes in orders would complicate getting the shipments correct before they left the dock.