In the 1990s, many Polish consumers replaced traditional morning food like “jajecznica,” a large meal of eggs and sausages, with breakfast cereal. Poland’s grocery store shelves were stocked with corn flakes and other breakfast cereals produced outside the country. 

In 1997, Boguslaw Obst saw an opportunity to open his own cereal production facility in his town of Chelm and contacted leading technology manufacturers with that intention. That same year, Obst collaborated with GEA Pavan, and Obst S.A. became a local source for breakfast cereals.