Frozen food sales have rocketed in the United States over the course of the Covid-19 pandemic, with a corresponding boost for equipment makers estimated to be worth millions of dollars in extra orders. Past experience has shown that the frozen food sector will continue this spectacular growth in the future as it has done since frozen green peas and fish fingers hit supermarket shelves in the 1950s.
The reasons for this growing popularity with American consumers are obvious – food preservation, reduced waste and convenience, not to mention the fact that freshly frozen foods are just as nutritious as when they were plucked from the field, bush or freshly made in the case of meals, breads and other prepared foods. Frozen food has also been the go to food choice during the pandemic which has seen a surge in sales. Not surprisingly, more people have been stocking up with cook-at-home products purchased from supermarkets because they couldn’t go out to restaurants or fast-food outlets.