David Hallifax is head of the EMEA region within the Frozen Food Business Unit at leading technology provider GEA, which specializes in full line food processing and freezing solutions. Hallifax has over 30 years‘ experience in the industry and, remarkably, has sold industrial food freezing equipment to clients on every continent except Antarctica. Though, like selling the proverbial sand to Saudi Arabia, he has supplied a freezer in the Arctic!
Frozen food sales have rocketed in the United States over the course of the Covid-19 pandemic, with a corresponding boost for equipment makers estimated to be worth millions of dollars in extra orders. Past experience has shown that the frozen food sector will continue this spectacular growth in the future as it has done since frozen green peas and fish fingers hit supermarket shelves in the 1950s.
