Belgian brewery Martens has launched a new brand of beer, Dagschotel, which is packaged in PET bottles digitally printed with a smartphone application. The beer was created in coordination with the Belgian TV sitcom, “F.C. Kampioenen,” to promote its new movie.
At this year’s Institute of Food Technologists’ Food Expo, market intelligence agency Mintel offered a number of expert presentations. Among them was global packaging strategist Viktorija Gnatoka’s session, “Packaging Superheroes.”