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Frozen Foods

Sauce-Flavored Popsicles Launched for 'Saucetember'

Zaxbys_Saucesicles_1170x658.jpg

Image courtesy of Zaxby's

September 19, 2022

Zaxby's, a quick-service restaurant known for its Chicken Fingerz, wings and Zax Sauce, has partnered with Alabama-based gourmet popsicle brand Frios to introduce sauce-flavored popsicles. Zaxby's "Saucesicles" will be available for free on Sept. 19 online through saucesicles.com, first come first served, while supplies last. The frozen treat will feature two of the brand's sauces: Zax Sauce and Tongue Torch.

"Saucesicles were created for our most loyal fans that can't get enough of our signature sauces. The collaboration with Frios is built on flavor, bringing together two iconic Southern brands," says Patrick Schwing, chief marketing and strategy officer at Zaxby's.

The Saucesicles come in two flavors: Zax Sauce and Tongue Torch. The Zax Sauce-flavored Saucesicle features sweet and tangy and creamy flavors created by a secret blend of spices, black pepper and Worcestershire Sauce. The Tongue Torch Saucesicle is a mild heat tomato pop with notes of garlic, paprika, turmeric and a hint of lime.

Zaxby's has renamed the month of September "Saucetember" to highlight the brand's proprietary portfolio of 12 dipping and tossing sauces.

Saucesicles come in packs of eight and are limited to one order per person. States excluded from shipping include Alaska, California, Hawaii, Montana, Nevada, Oregon, Puerto Rico and Washington. 

For fans who might miss out on the spicy-saucy treat, Zaxby's will also offer a Buy-One-Get-One-Half-Off (BOGOHO) Boneless Wings Meal Deal with wings tossed in one of Zaxby's eight sauces, when ordering through the app on September 27.

"Partnering with Zaxby's on this one-of-a-kind project has been a fantastic opportunity, bringing to life Zaxby's unique idea for a new offering of their sauces," Cliff Kennedy, CEO and founder of Frios adds.


KEYWORDS: flavor trends frozen dessert frozen food

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