Food Engineering logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Food Engineering logo
  • NEWS
    • Latest Headlines
    • Manufacturing News
    • People & Industry News
    • Plant Openings
    • Recalls
    • Regulatory Watch
    • Supplier News
  • PRODUCTS
    • New Plant Products
    • New Retail Products
  • TOPICS
    • Alternative Protein
    • Automation
    • Cannabis
    • Cleaning | Sanitation
    • Cross-Functional Food Innovation
    • Fabulous Food Plants
    • Food Safety
    • Maintenance Strategies
    • OEE
    • Packaging
    • Sustainability
    • More
  • EXCLUSIVES
    • Plant Construction Survey
    • Plant of the Year
    • Sustainable Plant of the Year
    • State of Food Manufacturing
    • Top 100 Food & Beverage Companies
  • MEDIA
    • Podcasts
    • Videos
    • Webinars
    • White Papers
  • FOOD MASTER
  • EVENTS
    • Food Automation & Manufacturing Symposium and Expo
    • Industry Events
  • RESOURCES
    • Newsletter
    • Custom Content & Marketing Services
    • FE Store
    • Government Links
    • Industry Associations
    • Market Research
    • Sponsor Insights
    • Classified Ads
  • EMAGAZINE
    • eMagazine
    • Archive Issue
    • Advertise
  • SIGN UP!

Consumer education must precede sending in the clones

By Joyce Fassl
February 1, 2008




In the past few weeks, I tried to put my finger on why the recent discussion of foods produced from animal cloning has me a little queasy. It may be because, just like the average American consumer, I don’t know much about the science behind it.

When the controversy concerning irradiated foods was front and center in the media some years ago, I had no problem accepting the technology or consuming the samples I received as a food editor. My acceptance of the technology was most likely because we covered the science of irradiation on the pages of Food Engineering each month, and I felt I understood the process.

To me, and many under-educated consumers, the word clone conjures up visions of science-fiction B-movie screenplays on creating the perfect child or tabloid stories about some Hollywood starlet paying big bucks to clone her long-lost, prized pet.

After a little research, the obvious became apparent. Sometimes we just need to be reminded that fruits and vegetables have been cloned for improvement and consumer enjoyment for hundreds of years just as animals have been bred for our benefit.

Clone-free labels may become a marketing badge of honor for the short-term, but as consumers become more educated and science becomes more sophisticated, I bet most Americans will feel comfortable with the idea.

Of course, with any new technology, there are unknown risks. The bigger question is whether the FDA, which has been under such scrutiny lately on its ability to keep the food supply safe, can meet the demands of regulating this new, modern era in food safety. I think it can be done, but not without more funding and increased resources.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Joyce Fassl has spent most of her career in magazine management. As the former editor-in-chief of Food Engineering, Fassl has directed the magazine’s editorial staff since 1986, except for a two-year stretch where she oversaw content direction for the debut of Packexpo.com. Her expertise is creating dynamic print and online content, building top-notch editorial teams and managing innovative custom publishing projects and live events. She holds a bachelor’s degree in journalism from Penn State University. In addition to supervising all Food Engineering content, Joyce is Program Director for the Food Automation & Manufacturing Conference.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • FE Top100 Food & Beverage Companies hero, gold lettering with black background.

    FOOD ENGINEERING’s 2026 Top 100 Food and Beverage Companies

    See where the world’s leading food and beverage companies...
    Manufacturing News
    By: Alyse Thompson-Richards
  • CJ Schwan’s Salina facility.

    Recipe for Growth: How CJ Schwan’s Powers Pizza Production with People and Automation

    Blending advanced automation with purposeful design, this...
    Cross-Functional Food Innovation
    By: Alyse Thompson-Richards
  • Paris Baguette rendering

    FOOD ENGINEERING’s 49th Annual Plant Construction Survey

    Food and beverage manufacturers continue to invest in...
    Plant Openings
    By: Alyse Thompson-Richards
Manage My Account
  • eMagazine
  • Newsletter
  • Online Registration
  • Manage My Preferences
  • Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Food Engineering audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Food Engineering or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Close-up of a group of freshly baked stuffed empanadas being transferred onto a conveyor belt.
    Sponsored byDorner

    Smarter Line Design Improves Food Manufacturing Efficiency and Throughput

  • An old and tattered manual titled 'Revised 5/20/1971' on a desk along with a cellphone, sunglasses, Apple iWatch, laptop and keyboard, and a water bottle.
    Sponsored byEnSight Solutions

    Redefining Quality: Has the Industry Lost Sight of What Actually Matters?

  • Worker in protective food-processing attire uses a tablet beside stainless-steel conveyor equipment in a modern food manufacturing facility.
    Sponsored bySafetyChain

    Your Biggest Losses Are Hiding in Data You Already Have

Popular Stories

FE Top100 Food & Beverage Companies hero, gold lettering with black background.

FOOD ENGINEERING’s 2026 Top 100 Food and Beverage Companies

FE August 2021 Plant of the Year: Keurig Dr Pepper Facility. Photos courtesy of Keurig Dr Pepper

Chobani to Invest $1.2B in Pennsylvania Manufacturing Campus

Smarties Mini

Nestlé Canada Invests $50M in Toronto Confectionery Factory

Graphic with text on the left: ‘Food Engineering 2026 Top 100 - Explore leaders.’ Right side: images of juice bottles and chicken on a conveyor. Bottom text 'View Rankings'.


Promo for the 2027 Plant of the Year Award

Events

September 29, 2026

Food Safety Execution and Your Bottom Line

Explore food safety strategies that strengthen sanitation, risk management, operational efficiency, and compliance across foodservice and facility environments.

October 15, 2026

Exploring FOOD ENGINEERING’s 2026 State of Food Manufacturing

The webinar will examine how these trends are impacting every stage of the manufacturing process, from research and development through production, distribution and fulfillment.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

September 23 FE Editorial Webinar


CHECK OUT OUR NEW ESSENTIAL TOPICS

Alternative ProteinAutomationCleaning/SanitationFabulous Food Plants

Food SafetyMaintenance StrategiesOEE

PackagingSustainability

Related Articles

  • At the crossroads in the age of transparency

    See More
  • Editor's Note: Making a difference in the battle of the bulge

    See More
  • The cost of doing business in the era of terrorism

    See More

Related Products

See More Products
  • GlobalData_logo_blue_header.png

    Country Profile: Syrups & Spreads in the US

  • GlobalData_logo_blue_header.png

    Chilled Raw Packaged Meat - Processed (Meat) Market in the United States...

See More Products
×

Elevate your expertise in food engineering with unparalleled insights and connections.

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing