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Latest headlines

Mondelez partners with Google to support digital initiatives

By Jeremy Gerrard
Mondelez International, D.E. Master Blenders 1753 to merge coffee businesses
October 1, 2014

Mondelez partners with Google to support digital initiativesMondelez International announced it signed an agreement with internet service juggernaut Google to invest more spending in digital and focus on online video.

Mondelez said the company is committed to shifting 10 percent of its ad budgets to online video in 2014 and is its largest agreement in digital media so far.

“We believe video will be a key growth driver for our brands, and programmatic buying will play an important role in accelerating that growth," said Bonin Bough, vice president of global media and consumer engagement at Mondelez. “Today, 58 percent of consumers turn to digital platforms for their daily media consumption. Although we've adjusted our media spending to reflect that behavior, there's still a gap. The deal with Google will enable us to close that digital divide.”

Google representatives say they are inspired by the work brands are creating on YouTube and see the agreement as a “commitment for our companies to accelerate digital brand building.”

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Jeremy Gerrard was Food Engineering's Digital/Online Editor. He is a graduate of Auburn University with a degree in journalism. His previous work experience includes years spent as a reporter with the Daily Local News out of Chester County, PA. In addition to writing feature articles for Food Engineering, Jeremy covered the Dry Processing, Field Reports and People and Industry news sections.

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