Do McDonald’s burgers contain lean finely textured beef? wood pulp? No way says the fast-food juggernaut.
These are just a few of the many questions the company is responding to through social media as part of a new Q&A campaign the company hopes will change the image of its food.
In order to make its products more desirable to today’s generation of consumers, the campaign, known as “Our food. Your questions,” rolled out Monday on Facebook and Twitter. McDonald’s invites anyone to post questions about the company, asking them to answer anything from nutrition and ingredients to sustainability and food science.
In addition to the Q&A, McDonald’s launched a series of YouTube videos—enlisting the help of former MythBusters host Grant Imahara—to put to bed misconceptions about its food in a move to be more transparent.