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McDonald’s social media campaign answers questions about its food

McDonaldâs global comparable sales drop for April

Do McDonald’s burgers contain lean finely textured beef? wood pulp? No way says the fast-food juggernaut.

These are just a few of the many questions the company is responding to through social media as part of a new Q&A campaign the company hopes will change the image of its food.

In order to make its products more desirable to today’s generation of consumers, the campaign, known as “Our food. Your questions,” rolled out Monday on Facebook and Twitter. McDonald’s invites anyone to post questions about the company, asking them to answer anything from nutrition and ingredients to sustainability and food science.

In addition to the Q&A, McDonald’s launched a series of YouTube videos—enlisting the help of former MythBusters host Grant Imahara—to put to bed misconceptions about its food in a move to be more transparent.

KEYWORDS: communication consumer trends

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Jeremy Gerrard was Food Engineering's Digital/Online Editor. He is a graduate of Auburn University with a degree in journalism. His previous work experience includes years spent as a reporter with the Daily Local News out of Chester County, PA. In addition to writing feature articles for Food Engineering, Jeremy covered the Dry Processing, Field Reports and People and Industry news sections.