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Latest headlines

EU clears AB InBev, SABMiller merger

By Jeremy Gerrard
EU clears AB InBev, SABMiller merger
May 25, 2016

The European Commission, the European Union’s antitrust agency, has cleared the way for the world’s largest brewer, Anheuser-Busch InBev, to proceed with its proposed takeover of rival SABMiller.

The commission, the first major regulatory body to approve the $100 billion deal, approved the acquisition on the condition AB InBev sell nearly all of SABMiller’s beer business in Europe.

“Today's decision will ensure that competition is not weakened in these markets and that EU consumers are not worse off,” says Margrethe Vestager, commissioner in charge of competition policy. “Europeans buy around 125 billion euros of beer every year, so even a relatively small price increase could cause considerable harm to consumers. It was therefore very important to ensure that AB InBev’s takeover of SABMiller did not reduce competition on European beer markets.”

The proposed transaction would bring together the world’s two largest brewers, creating a global juggernaut. AB Inbev's brands include Corona, Stella Artois and Budweiser. SABMiller owns brands such as Miller, Peroni, Pilsner Urquell and Grolsch. According to the commission, at global level the merged entity will sell twice as much beer and earn four times more profit than Heineken, currently the third largest brewer, and five times more beer and 12 times more profit than Carlsberg, currently the fourth largest brewer.

The proposed deal was finalized in November last year and is contingent upon receiving approval from a number of countries including the US.

KEYWORDS: beverage industry food and beverage manufacturing mergers and acquisitions

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Jeremy Gerrard was Food Engineering's Digital/Online Editor. He is a graduate of Auburn University with a degree in journalism. His previous work experience includes years spent as a reporter with the Daily Local News out of Chester County, PA. In addition to writing feature articles for Food Engineering, Jeremy covered the Dry Processing, Field Reports and People and Industry news sections.

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