Steam-cook bags are great, but they are even better when they come in a stand-up pouch.

And that’s exactly what Sirane was thinking when it introduced its new Sira-Cook stand-up bags, which allow all the flavors to be sealed in for simple, tasty cooking. Sirane launched new heat-sealable and self-seal versions as well.

The bags are designed to be used safely in a conventional oven up to 200°C, in a microwave—and even in a freezer for subsequent reheating and eating.

However, creating the stand-up version took some time.

“Steam-cooking bags are a great way for retailers to sell over-the-counter food, either prepacked or filled at the counter. But there’s one format we’ve been asked for again and again, which is the stand-up version,” explains Jeremy Haydn-Davies, Sirane sales director. “This version would be ideal for retailers from a presentation point of view, so we’ve listened to requests and found a way to deliver the bag in the exact format they require.”

The steam-cooking bags are made from very-high-temperature-resistant film, which combines practicality with simplicity. The meal is sealed in using a fold-over flap, and the bag becomes odor and leak proof. The bags are fantastic for fresh fish or meat counters in supermarkets, allowing a whole meal to be sealed in a bag and handed to the customer—it just needs cooking.

“We have many customers now who are running full cooking bag programs: One in the US, which is doing very well, offers a range of flavored butter and marinades to the retailer, who then either makes up meals as a ‘grab and go’ or allows the customer to choose their flavor combinations over the counter,” says Simon Balderson, Sirane MD.

The bags are available in a range of sizes and colors and can even incorporate a carry handle. As with all of the company’s other cooking bags, Sira-Cook stand-up bags can be custom printed.

Sirane is a food packaging development and manufacturing company based in Telford, Shropshire that specializes in absorbency and oven/microwave-ready packaging.

For more information: Jeremy Haydn-Davies, 01952 230055,,