Brand managers of top shelf liquors and champagne, fine chocolates, and other premium products have a powerful new tool to embolden shelf impact while raising sustainability scores: BillerudKorsnäs White.

Engineered by Swedish packaging giant BillerudKorsnäs, this exceptionally smooth cartonboard product offers dazzling printing and unique shaping capabilities to enhance brands at point-of-purchase.

A well-established brand in the European luxury packaging market, BillerudKorsnäs White blends exceptional strength and reduced packaging weight to offer a more eco-friendly alternative to traditional cartonboard products. It also offers converters excellent runnability and flexibility.

BillerudKorsnäs White is composed of a unique blend of 100 percent primary fibers from Nordic spruce and pine, combined with short and dense birch fibers.

This composition cultivates resilient and stiff mechanical properties that include exceptional formability and tear resistance, unlimited shaping, and creasing without cracking.

Package designers can create eye-catching packaging with precision die-cutting and windows. The integrity of BillerudKorsnäs White enables cartons to be securely opened and closed for easy dispensing and protection of products. Its smooth surface, combined with strategic embossing, enhances consumer engagement and satisfaction.

The material’s dimensional stability reduces the risk of delamination and enables excellent and consistent runnability on converting equipment at high speeds and large volumes. In addition to exceptional strength and printability, BillerudKorsnäs White reduces package weight through a process of “right-weighting” to optimize the exact amount of material necessary without sacrificing quality or packaging performance. This helps save significant costs throughout the supply-chain.

Sustainability is an increasingly important attribute for brands, including the luxury segment.

By sourcing raw materials from sustainably managed forests and leveraging resource-efficient manufacturing methods, BillerudKorsnäs can help brands lower their carbon footprint. Its primary fibers are sourced from forests that are subject to strict environmental laws to ensure proper environmental stewardship.

For instance, for every tree logged, up to four new trees are planted, generating 95 percent more forests in Sweden now compared to the 1920s. BillerudKorsnäs’ leadership in sustainability is demonstrated by its recent inclusion in the Dow Jones Sustainability Europe Index, one of the world’s most prestigious sustainability indices. In addition, the company was named Sustainability Leader in the Containers & Packaging category. BillerudKorsnäs was also awarded a Gold rating for the third year in a row from EcoVadis, the leading system for assessing and rating global company suppliers for sustainability.

For more information: visit