CHEP's smaller pallet easier to move from truck to sales floor

CHEP half pallet — CHEP’s half pallet gives marketers control over how the product looks on display and saves retailers money on stocking shelves.

*Photos courtesy of CHEP*

Jason Adlam, vice president, new business development, CHEP USA

Display-ready shipments are popular with retailers trying to save time and money on stocking shelves, and the packaging inside the pallets often evolves to match the way products are presented to customers.

As part of this movement, pooled wooden pallet provider CHEP offers a half pallet that is easy to maneuver from tractor-trailer to retail floor loaded with ready-to-go products. The 40- x 24-inch pallets, edged in CHEP’s signature blue paint, cut labor costs and make the supply chain more efficient, says Jason Adlam, vice president, new business development, CHEP USA.

“There’s no part-time clerk manually opening packaging, taking the product out and stocking it,” he says. “There’s less labor involved, less handling and less damage.”

The half pallets, developed at the CHEP Innovation Center in Orlando, Fla., help sales because they provide additional visibility among many items competing for shoppers’ attention, Adlam says.

“These half pallets enable a seamless flow of goods from the manufacturer to the store floor,” he says. “Consumers see the products beautifully displayed and purchase what they see.”

Marketers have flexibility in how they want their products to look on display and can create an eye-catching, clean presentation, he adds.

Adlam says retailers that use the half pallet have reported:

25 percent reduction in handling costs
Up to 75 percent reduction in in-store labor costs
Up to 60 percent decrease to in-store replenishment time
About 30 percent sales increase

CHEP, part of Brambles, uses a pooled model in which customers rent pallets and containers they need, and CHEP determines efficient routes to distribute, collect and reuse them.

“Our 300 million pallets, crates and containers move through a network of more than 750 service centers, supporting more than 500,000 customer touch points for global brands such as Procter & Gamble, Kellogg’s and Nestlé,” Adlam says.

The half pallets are the only pooled platform in North America certified CarbonNeutral, a sustainability protocol that CHEP achieves by calculating the pallets’ carbon footprint and purchasing offset credits for reforestation, Adlam says.

Rose Shilling is a previous managing editor of Food Engineering Magazine. She wrote feature stories on a variety of topics and tracked the food packaging industry. A journalist with an editing background at news services and newspapers, she also has driven editorial projects in health care and higher education.